| Wednesday, March 24, 2010 |
| 11:00am |
Registration Opens |
| 1:00pm |
Welcome and Opening Remarks
Speakers:
Tom Jessiman - Liberty Sports Interactive / Fanball
Rick Wolf - Fantasy Sports Association |
| 1:15pm |
Keynote Speaker:
The Connected Consumer and the Convergence of Interactive Sports
Jeremy Strauser - Executive Producer, EA Sports, Madden NFL Football
|
| 1:45pm |
Social Media ROI: What, How, Why?
Speakers:
Kevin Chou - WaterCooler
Andrew Hossum - FOX
David Nemetz - Bleacher Report
Neal Scarbrough - Versus
Jason Waram - ESPN
Moderator:
Tyson Daugherty - Future
Social Media is perfect for Bottom-Up Innovation by developers. You'll hear from the experts at top social networks on how they leverage their platform and help developers innovate to build real businesses. What's working? How is it impacting companies worldwide? Why should every company have a social initiative? |
| 2:30pm |
Networking and Refreshment Break
Hosted By:
 |
| 3:00pm |
Fantasy Sports: What is Next?
Speakers:
Ed Bunnell - Fox Sports
Ryan Berger - HotBox Sports
Jason Manasse - Accuscore
Warrick Taylor - FanDuel
Andrew Won - Mogo Txt
Moderator:
Jay Clemons - Sports Illustrated
We all know where the fantasy sports industry is today. It's an industry tha generates billions of dollars a year and has more than 27 million participants in North America. But what is on the horizon for this booming industry? In this special panel discussion, we look at the newest technological advances that will change the industry, project where fantasy will grow on TV, radio and the Internet, and predict how long it will take before this segment just EXPLODES on the American scene.
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| 3:45pm |
One-on-One with Michael Levy, CEO of OpenSports.com
Moderator:
Rick Wolf - NBC Sports Digital
The former leader of Sportsline.com gives his honest views of raising
capital in today's changing world when it comes to unique ideas involving
fantasy sports and social networking. Do venture capitalists have the vision
to see these ideas through?
|
| 4:00pm |
Networking and Refreshment Break
Sponsored By:
 |
| 4:30pm |
Gaming Panel
Speakers:
YuChiang Cheng - World Golf Tour
Minard Hamilton - Six Degrees Games
Scott Philip - QuickHit
Moderator:
Matt Story - Denuo
Sports have always been one of the dominating genres in video gaming. Tyson’s Punch Out, Tecmo Bowl, and Double Dribble were some of the old time favorites that captivated fans. But, sports gaming has evolved and is creating new ways to engage fans through social media, mobile platforms and downloadable content. This new era of sports gaming opens the field to a much broader base of sports enthusiasts. Hear how some of the leading companies in this category are changing what it means to be an online sports title.
|
| 5:15pm |
FSA Research & Customer Behavior Study
Speakers:
Greg Ambrosius - FSA President
Chris Russo - Fantasy Sports Ventures
Clay Walker - Fantasy Sports Ventures
We've weathered the biggest economical storm since the Great Depression and some analysts feel the worst of this recession is behind us. But we need proof that the trends are pointing up and then we need guidance to get back into the marketing game. In this panel you will hear from Clay Walker, Chris Russo and Greg Ambrosius who will discuss the FSA's recent research in regard to customer buying trends and why everyone should be spending money in the fantasy space. |
| 6:00 - 7:30pm |
Cocktail Reception
Introduction:
Tarek Bahou - HotBox Sports
Hosted by:
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| 7:15pm |
Hors d'oeuvres with appearance by: NFL Gridiron Great - Tony Dorsett
Introduction:
Jim Pennington - Yester Year Fantasy Sports
Hosted by:
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| Thursday, March 25, 2010 |
| 7:30am |
Exhibits Open
|
| 8:00am |
Continental Breakfast
Sponsored By:
 |
| 9:00 am |
One-on-One with Jeff Ma, Co-Founder: Citizen Sports
"How Blackjack & Fantasy Sports Changed My Life". Ma's MIT blackjack story is well known but the man behind the movie 21 has risen in the sports media world by carving out a niche in fantasy sports. Hear how Ma combined notoriety and passion with new technologies like Facebook and the iPhone to create Citizen Sports, a challenger brand in sports media. In the last two years, they have become a top five sports company in both fantasy and mobile competing with and beating out the big guys for marketing budgets from companies like McDonald's, Miller Lite and Ford.
|
| 9:30am |
The New Frontier For Sports: International
Speakers:
Steve Byrd - Stats Inc.
Aiden Cooney - Opta
Arturo Duran - Impremedia Digital
Harsh Jain - Dream11
Bhavesh Patel - Fox Cable Networks
John Tang - Fantexi Fantasy Sports
Moderator:
Rick Wolf - NBC Sports Digital
The latest Fantasy Sports Association survey shows that 22 percent of all adults in the United Kingdom have played fantasy sports in the past year, a much higher incidence than in the U.S. The passion for fantasy soccer in the UK is as strong as the passion for fantasy football in America. So with fans now consuming sports in a variety of mediums in a number of countries, often simultaneously, it's a challenge to develop a media strategy that reaches abroad. But our panel of experts will show you what works and how you can reach this global market. |
| 10:15am |
Building Winning Technology Companies: VC Panel
Speakers:
Tony Conrad - Pumkinhead
Maha Ibrahim - Canaan
Warren Packard - Draper Fisher Jurvetson
Moderator:
Tom Jessiman - Liberty Sports Interactive / Fanball
Venture Capital companies see the big numbers and ideal demographic figures in the fantasy sports and social networking spaces and they like what they see. Now the key is finding the right matches to create the next "in" company. This VC panel discussion will help entrepreneurs build a winning technology company with a perspective from those who invest in emerging innovations that can dramatically change how and where people consume sports and other news. |
| 11:30am - 12:30pm |
 
Photo Opportunity:
Mike Sims-Walker - Jacksonville Jaguars WR
Chris Johnson - Tennessee Titans RB
Get your photo taken with two of the best players in the NFL.
Mike Sims-Walker was drafted by the Jaguars in the third round of the 2007 NFL
Draft. In 2009, Sims-Walker erupted to become the Jaguars' leader in
receptions (63) and receiving yards (869).
Chris Johnson has quickly emerged as fantasy football's #1 running back
heading into the 2011 season. After dominating opposing defenses in 2010,
Chris Johnson has joined the elite and is now widely considered one of the
best in the entire league.
Sponsored By:
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| 12:30pm |
Lunch
Lunch Hosted By:
 |
| 12:35pm |
Featured Interview:
Chris Johnson - Tennessee Titans RB
Unheralded out of Orlando, Florida, Johnson emerged as a senior at East Carolina where he broke out for 2,960 all-purpose yards and 24 touchdowns. He was drafted by the Titans 24th overall in 2008, after running a record-tying 4.24 sec in the 40 yard dash at the NFL Combine. In his second year of professional football, he broke Marshall Faulk's record of total yards from scrimmage with 2,509 and became the sixth back in NFL history to rush over 2,000 yards. He was named the NFL's Offensive Player of the Year in 2009.
Moderator: Ryan Houston - Liberty Sports Interactive / Fanball
|
| 1:30pm |
Going Wireless: The future of mobile hand held devices.
Speakers:
Adam Carl - Vibes
Hayle Chun - NBC Sports
Michael Falato - Txtstation
Jerome Ferrara - Netbiscuits
Kyle McDoniel - Fox Sports Interactive
Moderator:
Basem Elsokary - Fanball
This panel of mobile insiders will discuss the latest developments in the mobile sports market, including mobile marketing initiatives, portable devices and other mobile-related innovations and revenue-generating opportunities. |
| 2:15pm |
Fantasy Sports in Mainstream Media
Speakers:
Jim Bernard - Fox Sports Operation
Jay B. Lee - Bloomberg Sports
Seth Markman - ESPN Sunday NFL Countdown
Kelly Perdew - Rotohog
Moderator:
Nate Ravitz - ESPN
Fantasy Sports exploded when the Internet made it effortless to run fantasy leagues. Fantasy Sports was always an afterthought with traditional media executives. We will explore the new renaissance of Fantasy Sports on TV, Radio and print including Online Video/Podcasts, iPhone Apps and other non-internet media. |
| 3:00pm |
The Blogshpere: Blogging Super Panel
Speakers:
Jim Bankoff - SBNation
Jack Bechta - National Football Post
Kevin Lockland - AOL
Pete Vlasteica - Yardbarker
Moderator:
Rick Cordella - NBC Sports / Pro Football Talk
This panel will discuss topics such as the different kinds of sports blogs, what makes a good (and bad!) sports blog, the importance of adapting to an ever-changing environment, and the role sports blogs play in today's world of content publishing. And of course we'll talk about that topic every new sports blogger wants to learn more about – just how does someone get paid to write about sports, anyway? |
| 4:00pm |
Conference Sweet Sixteen Viewing Party
Hosted by:
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